International First Class: Going ....Going....???
For years, Akbar Al Baker, the brash CEO of Qatar Airways, promised he would introduce a business class seat so revolutionary it would make most first class products obsolete. Last week, after many delays, Al Baker finally unveiled his patented cabin , and by most accounts , he has succeeded. Soon, on its Boeing 777s and A350s, Qatar Airways will be the first airline to offer couples seated in business class a double bed. Previously, only the most opulent first class seats, such as Singapore Airlines’ Airbus A380 suites class, offered that feature. Qatar is the latest airline to bet big on business class, calculating the massive seats and over-the-top service of first class no longer makes sense in a competitive market. Most North American airlines gave up on true international first class several years ago, but elsewhere, especially in the Middle East, Asia and Europe, it has persisted, with carriers chasing wealthy travelers who buy tickets that can cost $15,000 or ...